Pay-per-show flooring appointments, booked as in-home measures.
Flooring shoppers browse showrooms for weeks and price everything per square foot. We find homeowners with a real project — whole floors, not a closet — verify them, and book an in-home measure on your calendar. Exclusive to you.
Checked before it's on your calendar
What we verify on every flooring appointment
- Owns the home — checked against the property record
- Which rooms, and roughly how many square feet
- Material in mind: vinyl plank, hardwood, tile, carpet — or open to advice
- A timeline, and whether they've started thinking about budget
- The decision-maker home for the measure
Where flooring jobs leak before they sign.
A homeowner replacing worn carpet with luxury vinyl, refinishing hardwood before a sale, or redoing the whole first floor after a remodel.
Per-square-foot shoppers
A price per foot over the phone ignores the subfloor, the transitions and the install. Homeowners who book a measure are buying the job, not the material.
Showroom browsers
Lots of flooring interest is window shopping. A timeline question on the first call separates the browsers from the buyers.
The closet job
One small room rarely pays for the drive. We confirm the scope before it's on your calendar.
Four ways to buy flooring work. Only one is pay per show.
The price per lead is the wrong number. What matters is what you're paying for: a name, a time on the calendar, or a homeowner who's actually home.
Shared leads
You pay for: a name and a number
The same flooring homeowner is sold to several contractors at once. You race them to the phone, then race them on price.
Exclusive leads
You pay for: a name and a number, yours alone
Better — but somebody on your side still has to call in minutes, qualify, book and confirm every one.
Pay per appointment
You pay for: a time on your calendar
Booked for you — but you pay for every one that's set. Nobody home at 6pm? You paid for it anyway.
Pay per show
You pay for: a decision-maker who's home
Skip the flooring leads entirely: a verified homeowner on your calendar, exclusive to you. If nobody's home, you don't pay.
Run the per-appointment math with your own numbers: what an appointment costs you in-house · pay per lead vs. pay per appointment vs. pay per show
Why flooring is sold in the home, not the showroom
Homeowners shop flooring by the square foot because that's how it's advertised. But what they're really buying is the measure, the prep and an install they don't have to think about again — and that's only visible in the home.
We book the in-home measure with the rooms, the material and the timeline already talked through, and the decision-maker there. You sell the finished floor instead of matching a showroom price.
The Handshake Program
- 01Ads built from your flooring jobs, on our accounts
- 02Every homeowner called in under 5 minutes, 7 days a week
- 03Verified, then booked with the decision-maker home
- 04Confirmed the day before and that morning
- 05You show up and present — if nobody's home, you don't pay
One roofing & remodeling company signed $41,903 off our appointments in its first two weeks. See the messages
Flooring questions, straight answers.
Do you book hardwood refinishing?
If you do it, yes — tell us at setup and we'll include it.
Do you book commercial flooring?
No — residential homeowners only.
Are the flooring appointments exclusive?
Yes. One appointment, one contractor, limited per area.
Is flooring still open in your area?
Limited flooring contractors per area. Tell us where you work — straight answer, real numbers.
How The Handshake Program works