Pay-per-show waterproofing appointments, booked as inspections that happen.
Wet-basement leads pour in after every heavy rain — and so do people looking for a sealant tip. We find the homeowners with a real water problem, verify them, and book an inspection on your calendar — exclusive to you.
Checked before it's on your calendar
What we verify on every basement waterproofing appointment
- Owns the home — checked against the property record
- What they're seeing: standing water, seepage, cracks, mold or a musty smell
- How long it's been happening, and whether it's getting worse
- Whether a sale, an inspection report or a finished-basement plan is driving the timing
- The decision-maker home for the inspection
Where basement waterproofing jobs leak before they sign.
A homeowner who found water on the basement floor after a storm, a crack that keeps growing, or a musty smell that won't go away — and who's worried about what it means for the house.
The rain-day rush
After a big storm every waterproofing company gets calls at once. The homeowner books whoever answers first and actually shows up.
DIY shoppers
Somebody asking which sealant to buy at the hardware store isn't a drainage system. One question on the first call tells them apart.
Fear without follow-up
Water scares homeowners — then the floor dries and the urgency fades. Follow-up is what turns an inspection into a contract.
Four ways to buy basement waterproofing work. Only one is pay per show.
The price per lead is the wrong number. What matters is what you're paying for: a name, a time on the calendar, or a homeowner who's actually home.
Shared leads
You pay for: a name and a number
The same basement waterproofing homeowner is sold to several contractors at once. You race them to the phone, then race them on price.
Exclusive leads
You pay for: a name and a number, yours alone
Better — but somebody on your side still has to call in minutes, qualify, book and confirm every one.
Pay per appointment
You pay for: a time on your calendar
Booked for you — but you pay for every one that's set. Nobody home at 6pm? You paid for it anyway.
Pay per show
You pay for: a decision-maker who's home
Skip the basement waterproofing leads entirely: a verified homeowner on your calendar, exclusive to you. If nobody's home, you don't pay.
Run the per-appointment math with your own numbers: what an appointment costs you in-house · pay per lead vs. pay per appointment vs. pay per show
Why waterproofing is won on the inspection
Waterproofing is a problem homeowners can't see behind the walls and don't fully understand. The company that walks the basement, shows them the cause and explains the fix earns the trust; the one that quotes over the phone doesn't.
We book that inspection with homeowners who have an active problem and the decision-maker home. Quotes that don't sign that day go into our 14-day follow-up — because the next rain is usually what makes them call back.
The Handshake Program
- 01Ads built from your basement waterproofing jobs, on our accounts
- 02Every homeowner called in under 5 minutes, 7 days a week
- 03Verified, then booked with the decision-maker home
- 04Confirmed the day before and that morning
- 05You show up and present — if nobody's home, you don't pay
One roofing & remodeling company signed $41,903 off our appointments in its first two weeks. See the messages
Basement waterproofing questions, straight answers.
Do you book foundation repair too?
If you do it, yes. Tell us at setup and we'll book structural and waterproofing conversations alike.
Do you book stand-alone mold testing?
Only when it's part of work you sell. Testing on its own doesn't fit the program.
Are the waterproofing appointments exclusive?
Yes. One appointment, one contractor, and a limited number of waterproofing companies per area.
Is basement waterproofing still open in your area?
Limited basement waterproofing contractors per area. Tell us where you work — straight answer, real numbers.
How The Handshake Program works