Facebook & Instagram Ads
Your future customers are doom-scrolling. Let's interrupt them.
Google catches homeowners who are already searching. Facebook and Instagram create the homeowners who weren't — the ones who didn't know they could finance a new AC or that their 18-year-old roof is one storm away from a claim. That's how you fill the slow months instead of surviving them.
Built for contractors · You own everything · No long contracts
apexroofing
Sponsored · South Florida
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The problem we're actually solving
Every contractor has tried 'boosting a post' once, gotten nothing but likes from other contractors, and concluded Facebook doesn't work. Facebook works fine — boosting a photo of your van with no offer, no targeting, and no follow-up doesn't. Meta ads are an offer game: give the right homeowner a concrete reason to act today, then follow up in seconds. Miss any piece of that chain and you're just donating money to Mr. Zuckerberg.
What changes when we fix it
- Offer-driven campaigns built to convert
- Retargeting that follows up so you don't have to
- Scroll-stopping creative + video
How we do it (no black boxes)
You'll always know what we're doing, why, and what it's producing. Here's the playbook:
Build an offer worth stopping for
Free inspections, financing angles, seasonal urgency — we craft the offer around your margins and your best job types, so the leads that come in are jobs you actually want.
Creative that doesn't look like an ad
Real jobs, real crews, before-and-afters, honest video — creative that makes a homeowner stop scrolling because it looks like their house, not a stock photo.
Instant lead capture, instant follow-up
Lead forms wired straight into your CRM with automated text-back in seconds — because a Facebook lead that waits an hour is a Facebook lead that already forgot you exist.
Test, scale, repeat
We A/B test offers, hooks, and audiences continuously, cut the losers fast, and scale winners until your calendar complains.
What's included
- Full-funnel campaign strategy
- Ad creative + copywriting
- Lead forms + CRM connection
- A/B testing & scaling
Why trust us with this?
Our founder spent 6 years in South Florida construction before touching marketing — so everything we build starts from how contractors actually win jobs, not from a generic agency playbook. And our emblem isn't decoration: "We don't make money if you don't make money with us."
In South Florida? Get this with $0 upfront — pay per appointment.
No contracts, no retainers. You only pay for appointments that happen with the homeowner present — no-shows get replaced free. Somewhere else? We're open to bringing it to your market — let's talk.
Facebook & Instagram Ads — straight answers
Do Facebook ads actually work for contractors?
Yes — when they're offer-driven and followed up instantly. They shine for demand creation: remodels, roofs, solar, financing-friendly big tickets, and filling your pipeline before slow season. For 'my AC died today' emergencies, Google is king. Together they cover the whole funnel.
Are Facebook leads lower quality?
They're colder than Google leads — that homeowner wasn't searching yet. That's why speed and follow-up matter so much, and why ours get an automated text within seconds plus a nurture sequence. Treated right, they're often your cheapest booked jobs.
Do I need to be on camera?
It helps more than you'd like to hear — owners on camera outperform stock footage every time. But no, we can build strong creative from job photos, crew shots, and reviews. We'll direct you either way; nobody's asking you to dance.
What budget makes sense to start?
Enough for the algorithm to learn and for you to get a real read — we'll give you an exact number for your trade and metro on a call. Starting too small is the most common way contractors 'prove' Meta doesn't work.
The rest of the growth engine
Let's make your phone a problem.
Book a free strategy call. Tell us where you want more jobs, and we'll show you the fastest path to get there — even if you never hire us.
A free, real game plan
Not a sales pitch in a trench coat. You'll leave the call knowing exactly what's holding your growth back.
Zero pressure, zero jargon
We talk numbers and booked jobs, not 'synergistic omnichannel funnels'. You'll understand every word.
Built by a contractor's brain
Strategy from someone who's actually sold the work — not a marketer guessing what your customers want.