Google Ads (Local Service Ads + Search)
Pay for leads, not for an agency's nice office.
Google Ads is the fastest way to get in front of a homeowner at the exact moment they need you — and the fastest way to burn a pile of money if it's run by someone who's never priced a job. We run LSA and Search campaigns judged on one number: cost per booked job.
Built for contractors · You own everything · No long contracts
Apex AC & Heating
5.0(214)
You only pay for real leads — not tire-kicker clicks.
The problem we're actually solving
Most contractors' Google Ads history reads the same: an agency set it up, the 'leads' were solar tire-kickers three counties away, the report was 14 pages of graphs, and the only thing that grew was the invoice. Google Ads isn't broken — it's just merciless with generalists. Without negative keywords, call tracking, and someone who knows a $400 service call from a $40,000 reroof, the algorithm will happily spend your budget on clicks that never become customers.
What changes when we fix it
- Google Guaranteed / LSA setup & management
- Only pay for real leads, not tire-kickers
- Daily optimization toward your best jobs
How we do it (no black boxes)
You'll always know what we're doing, why, and what it's producing. Here's the playbook:
Get you Google Guaranteed
We set up and manage Local Service Ads — the listings at the very top with the green checkmark, where you pay per lead instead of per click and the homeowner sees 'Google Guaranteed' next to your name.
Build Search campaigns around buying intent
Campaigns tightly focused on your services and cities, with negative keywords sculpting out the DIYers, job-seekers, and people looking for something you don't do.
Track calls, not clicks
Every call recorded, every form tagged, every dollar traced to a lead. You'll know your cost per booked job — the only metric that decides whether ads make sense.
Optimize daily, report honestly
We steer budget toward what's booking jobs and kill what isn't — daily. Your weekly report is one page you can read on a job site, not a PDF designed to confuse you.
What's included
- LSA + Search campaign build
- Conversion tracking & call recording
- Negative keyword sculpting
- Transparent weekly reporting
Why trust us with this?
Our founder spent 6 years in South Florida construction before touching marketing — so everything we build starts from how contractors actually win jobs, not from a generic agency playbook. And our emblem isn't decoration: "We don't make money if you don't make money with us."
In South Florida? Get this with $0 upfront — pay per appointment.
No contracts, no retainers. You only pay for appointments that happen with the homeowner present — no-shows get replaced free. Somewhere else? We're open to bringing it to your market — let's talk.
Google Ads & LSA — straight answers
How fast can Google Ads produce leads?
Fast. LSA and Search campaigns can generate calls within days of going live. That's exactly why they're the right move while your SEO compounds in the background — ads buy speed, SEO buys the future.
What's the difference between LSA and regular Google Ads?
Local Service Ads sit at the very top, show 'Google Guaranteed', and charge you per lead. Search ads sit below them and charge per click, but give you far more control over targeting and messaging. Most contractors should run both — they catch different homeowners.
How much budget do I need?
It depends on your trade and market — a Miami roofer and a Nashville painter play different games. We'll size it on a call using real numbers from your market. What we won't do is take a fat management fee off a tiny budget that can't work.
Do you charge a percentage of my ad spend?
No. You own the ad account, you see every dollar, and our management fee doesn't inflate when your budget does. Agencies that take a percentage have a funny way of always recommending you spend more.
The rest of the growth engine
Let's make your phone a problem.
Book a free strategy call. Tell us where you want more jobs, and we'll show you the fastest path to get there — even if you never hire us.
A free, real game plan
Not a sales pitch in a trench coat. You'll leave the call knowing exactly what's holding your growth back.
Zero pressure, zero jargon
We talk numbers and booked jobs, not 'synergistic omnichannel funnels'. You'll understand every word.
Built by a contractor's brain
Strategy from someone who's actually sold the work — not a marketer guessing what your customers want.