ADU and addition leads, booked with owners who've done the homework.
ADU interest is huge and most of it is curiosity. We find the owners with a lot that works, a reason to build and a budget conversation underway, verify them, and book a consultation on your calendar — exclusive to you.
Checked before it's on your calendar
What we verify on every adus & additions appointment
- Owns the property — checked against the property record
- Why they're building: rental income, family, an office, or an addition to the main house
- Whether they've looked into what their lot and city allow
- Whether they've started thinking about budget and financing
- A timeline, and both decision-makers at the consultation
Where adus & additions jobs leak before they sign.
A homeowner thinking about a backyard unit for rental income, a parent moving in, or a kid who isn't moving out — and who has started reading about permits and wants someone who's built one.
Curiosity clicks
'How much does an ADU cost' is one of the most-searched questions in home improvement. Very few of those people are ready to build this year.
Zoning reality
A lot that can't take a unit is a consultation that goes nowhere. Owners who have already looked into it are a different conversation.
The long cycle
ADUs take months to sign. Without consistent follow-up, the owner you met in March builds with whoever called them in June.
Four ways to get adus & additions work. Compared honestly.
The price per lead is the wrong number. What matters is what each one costs you per signed contract — counting the calls, the no-shows and your time.
Shared lead portals
The same adus & additions homeowner is sold to several contractors at once. You race them to the phone, then race them on price.
Exclusive leads
Yours alone — but still a name and a number. Somebody on your side has to call in minutes, qualify, book and confirm every one.
Your own ads
You own the asset, which is worth a lot. You also own the learning phase, the creative, and the person who has to answer at 8pm on a Sunday.
Booked appointments
Skip the ADU leads entirely: a verified homeowner on your calendar, both decision-makers home, exclusive to you. You never pay for a no-show.
Run the per-appointment math with your own numbers: what an appointment costs you in-house · pay per lead vs. pay per appointment
Why ADUs reward patience — and follow-up
ADUs are the most-researched project in home improvement and one of the slowest to sign. Between zoning, financing and family decisions, the owner you meet in spring often signs in summer — with whoever was still talking to them.
Every ADU consultation we book has already covered why they're building, whether they've looked into what their lot allows, and whether a budget conversation has started. After the meeting, our 14-day follow-up keeps you in front of them while they decide. On a ticket this size, staying in the conversation is the whole game.
The Handshake Program
- 01Ads built from your adus & additions jobs, on our accounts
- 02Every homeowner called in under 5 minutes, 7 days a week
- 03Verified, then booked with both decision-makers home
- 04Confirmed the day before and that morning
- 05You show up and measure — never pay for a no-show
One roofing & remodeling company signed $41,903 off our appointments in its first two weeks. See the messages
ADUs & additions questions, straight answers.
Other trades we book
ADUs take months to sell. Does pay-per-appointment work for that?
Yes — the appointment starts the relationship, and our 14-day follow-up keeps you in front of every owner who didn't sign that day. On a ticket this size, one signature changes the year.
Do you book garage conversions and home additions too?
If you build them, yes. Tell us at setup which projects you want and which you don't.
Are ADU leads exclusive?
Every appointment goes to one builder, and we take a limited number of ADU builders per area.
Is adus & additions still open in your area?
Limited adus & additions contractors per area. Tell us where you work — straight answer, real numbers.
How The Handshake Program works